![]() ![]() As, we too, are challenging norms by bringing elegant wines you don’t need to be a sommelier to enjoy.” “This is what we love about this film and what’s reflected in Tempus Two’s brand identity, grounded in going beyond tradition. It challenges societal and political issues such as social class and women’s right. She explained: “On the surface, Dirty Dancing can be seen as just another boy-meets-girl type of movie. Tempus Two will be built into the Dirty Dancing world based at Kellermans Holiday Resort, complete with its own bar activation where attendees can try some of the brand’s best varietals and wine cocktails.ĭirty Dancing was the perfect fit for Tempus Two’s brand identity, according to Jackson. ![]() ![]() “Secret Cinema continuously pushes the boundaries of immersive entertainment experiences and aligns perfectly with Tempus Two’s maverick ethos of going beyond tradition,” she said. The partnership is part of Tempus Two’s goal to widen its engagement with UK consumers, appealing to 18–45-year-olds with a focus on millennials.Īccording to Alana Jackson, Head of marketing at AVL wines, Secret Cinema is “the ideal partner for us to launch our brand in the UK to a wider audience”. Some 65,000 attendees will be given the chance to relive the iconic 1980s classic Dirty Dancing in an outdoor immersive experience, with a glass of Tempus Two in hand. #Secret cinema dirty dancing location movieAustralian Vintage Limited brand Tempus Two has teamed up with entertainment company Secret Cinema on an immersive experience, bringing wine and movie lovers together in London this July. ![]()
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